How to Make Your Landing Page Stand Out with Illustration

Graphic designers must always be on the lookout for new and innovative ways to make their landing pages stand out. One way to do this is by…

Crissa Aguilos

Oct 2, 2023 • 4 min read

Graphic designers must always be on the lookout for new and innovative ways to make their landing pages stand out. One way to do this is by integrating illustration into your design. This can add a touch of personality and creativity that can really help your page stand out from the competition.

In this blog post, we’ll discuss some tips for incorporating illustration into your landing page design, as well as provide examples of how other designers have done it successfully. So if you’re looking to give your landing page a little extra oomph, keep reading!

What is illustration and why should you use it on your landing page

Illustration is a form of art that can be used to communicate a message or tell a story. In the context of web design, it can be used to add personality and visual interest to your page. When used sparingly and strategically, illustration can really make your landing page pop.

Now, you might be thinking “but my landing page is already pretty visually appealing. Isn’t that enough?” And while a well-designed page is certainly important, remember that you’re competing with other pages for your visitors’ attention. Adding illustration to your page can help it stand out from the rest and make a strong impression.

Plus, illustration can be used to reinforce your brand identity and add an extra layer of meaning to your page. For example, if you’re a travel company, you could use illustrations of landmarks or map elements to convey a sense of wanderlust. Or, if you’re selling eco-friendly products, you could use nature-themed illustrations to communicate your brand values.

In short, illustration is a powerful tool that can help your landing page design stand out, communicate your brand identity, and add an extra layer of meaning to your page. So if you’re not already using illustration in your web design, now is the time to start!

Tips for integrating illustration into your design

If you’re new to using illustration in web design, don’t worry — it’s not as difficult as it might seem. Here are a few tips to help you get started:

1. Use vector illustrations for a clean, modern look

Vector illustrations are computer-generated images that are made up of lines and shapes. They’re perfect for web design because they’re clean and modern, and they can be scaled to any size without losing quality.

When it comes to integrating illustration into your landing page design, Epic Pxls is a great source of inspiration. They use vector illustrations to create a clean, modern look that really pops.

For example, their “Advertising or Ads” vector illustration is perfect for any business looking to add a touch of personality to their page. And their “Free Trial” vector illustration is perfect for any company offering a free trial or demo of their product.

2. Use hand-drawn illustrations for a more organic look

If you want your landing page to have a more organic, human feel, consider using hand-drawn illustrations. These can be created by hiring an artist or illustrator, or you can try creating them yourself using a drawing tablet and software like Photoshop or Illustrator.

3. Use a limited color palette for a cohesive look

When incorporating illustration into your design, it’s important to use a limited color palette so that your page looks cohesive and well-designed. Stick to two or three colors maximum, and try to choose colors that complement each other and match your brand’s color palette.

4. Use negative space to create visual interest

Negative space is the empty space around and between the elements on your page. When used strategically, it can add visual interest and help guide your visitors’ eyes around the page.

Including illustration in your landing page design is a great way to add visual interest and make your page stand out. By following the tips above, you can create a cohesive, well-designed page that communicates your brand identity and reinforces your message.

Examples of illustration in landing page design

Now that we’ve gone over some tips for using illustration in your web design, let’s take a look at some examples of landing pages that do it well.

1. Epicpxls

Epicpxls is an online marketplace for illustrated graphics and templates. There’s a mix of vector and hand-drawn illustrations uploaded by creators that adds visual interest to the site. The illustrations are modern and minimal, and they use a limited color palette that matches the company’s branding.

2. Dropbox

Dropbox, a file-sharing service, uses illustrations throughout its website to reinforce its brand identity and add visual interest to the page. The illustrations are modern and minimal, and they use a limited color palette that matches the company’s branding.

3. Airbnb

Airbnb, a vacation rental service, uses whimsical hand-drawn illustrations on its landing page to communicate a sense of adventure and travel. The illustrations are fun and eye-catching, and they help the page stand out from the rest.

4. Slack

Slack, a communication tool for businesses, uses illustration to add visual interest to its landing page and reinforce its brand identity. The illustrations are modern and minimal, and they use a limited color palette that matches the company’s branding.

5. Spotify

Spotify, a music streaming service, uses playful illustration on its landing page to communicate its brand identity and add visual interest to the page. The illustrations are fun and eye-catching, and they help the page stand out from the rest.

6. VEED

VEED is a video editing tool that uses illustration on its landing page to add visual interest and communicate its brand identity. The illustrations are modern and minimal, and they use a limited color palette that matches the company’s branding.