It is undeniable that e-commerce is the future of shopping. So much so that it is expected to reach $6.4 trillion in sales by 2024.
For one, it allows consumers to buy what they need and have it delivered to their doorsteps. Second, it enables you to start and run a business at a fraction of a cost.
Other advantages of starting an online store include:
● Low barrier entry
● Expanding your market reach
● Quick market validation and product-market fit
● Less overhead and operational cost
However, e-commerce is more than just selling products online. If you want to compel people to buy your products, you need to consider your online store’s web design.
Importance of Web Design in E-commerce
Whether you own a company website, blog, or online store, web design is integral for many reasons.
Makes the First Impression Count
You only have one time to impress a website visitor. So, you have to make it count. That’s because how your online store looks can lead to more conversion and sales or skyrocketing bounce and cart abandonment rates.
Provides Better User Experience
User experience is all about making your e-commerce website easy to use. This means letting your customers search for and buy products as easy as a breeze.
Keeps Brand and Design Consistent
Branding consistency across your platforms (including your online store) is essential. This includes using the same color scheme, typography, voice and tone, and marketing message on your promotional materials.
If you are not yet in the position to hire a designer that can help you build a style guide, consider using a web design template. At Epicpxls, you can find many templates that you can use for your e-commerce website.
That way, you can have something visually pleasing and functional up and running in no time.
Lets You Stand Out From the Crowd
Another benefit of e-commerce web design is making your brand stand out from the competition. It can be your fun color scheme, popping logo, or fun animation.
It’s okay to use a familiar layout if that would mean making your online store usable and generating sales. However, you can always add an element to make customers remember you.
5 Tips in Choosing the Best Web Design Template for Your E-commerce Store
Here’s the thing: A successful e-commerce web design can give your customers an excellent user experience. This can lead to better sales and returning customers.
However, you may not have a significant resource when you create your own e-commerce site. This is where choosing a web design template can be helpful.
If you choose to take this route, here are x tips that you can follow:
Analyze Your Needs
Not all online stores are created equal. As such, you should identify what you need for your e-commerce website.
Ask yourself what kind of non-negotiable features you need for your e-commerce store. That way, you would know what to look for in a web design template.
Perhaps you want a template that has a progress bar during checkout. Another must-have feature is enabling various payment options. That way, you can cater to as many customers as possible.
Most importantly, ensure that your e-commerce design template is customizable.
Layout Your Online Store
Now that you have your preferred e-commerce design template, the next step is to layout your online store. When you do this, though, always consider the user flow.
User flow is about how a site visitor finishes a task. In this case, this means searching, selecting, and purchasing a product.
That said, create a user flow diagram that shows all the steps a customer makes when transacting on your online store. From there, you can build your navigation menu and web page layout. However, do not obsess with following all the design theories and rules.
What you need is to release the most basic and functional e-commerce website you can come up with using your template.
Make it Mobile Responsive
In 2024, it is expected that the number of mobile shoppers in the United States will reach 187 million. Hence, you will see more and more customers visiting your online store via mobile.
As such, ensure that your e-commerce web design template is mobile responsive. This means that your online store should look and function the same whether a customer is on a desktop, tablet, or smartphone.
Luckily, web templates these days are mobile-friendly. Nonetheless, you need to look for something that has clean code. That way, you do not compromise your online store’s page load speed.
Consider Your Content Architecture
Your web design template can determine how you can present your content. That said, web designer, Connie Wong suggest that you take these three criteria when choosing a template for your e-commerce website:
There are two types of content width: Full width and boxed width.
The full width is ideal if you boast a contemporary web design. On the other hand, a boxed width is more suitable for business-oriented design.
Home Page Header Layout
This section at the top of your home page is often the first thing your customers will see. Nonetheless, it is more of a strategic decision rather than a design.
In the case of e-commerce, you can leverage this feature to showcase your new collection, new stocks, or sale announcements.
Menu Bar Design
It may not look significant, but your e-commerce store’s menu bar can impact how customers perceive your brand. This includes the type of menu bar, position, and layout.
Keep in mind that your website’s usability can trump any aesthetics. In relation to this, your menu bar is the primary tool that your customers will use to navigate your online store.
Hence, you should also pay attention to it.
Don’t Forget the Other Pages
We tend to focus in the wrong direction when choosing a web design template for our e-commerce website. So much so that we overlook the 404 error page and the checkout page.
That said, look for a web design template that can make it easy for you to customize the underrated parts of your online store.
Take Your Time in Choosing a Web Design Template
Sure, you want to launch your e-commerce website as quickly as possible. However, the key to choosing a web design template for your online store is to take your time.
Seldom do things turn out great when rushed. Luckily, you can pick a web design template that can help your e-commerce store look visually pleasing in no time.
What’s important is to look for a template that can make your site unforgettable.
If you are looking for more templates, fonts, themes, and designs for your online store, visit Epicpxls and select from hundreds and thousands of choices for your project. You can also check out Epicpxls on their social media account by clicking the links below:
Juliette Anderson is an Outreach Community Specialist for an e-commerce fulfillment company that specializes in partnering with online sellers who have an average parcel weight of 5+ pounds or greater. She has worked hand-in-hand with e-commerce stores to achieve optimal sales for four years already. Her specialty lies in social media marketing and paid promotions.